We are looking for a creative and growth-oriented Marketing Content Executive to develop engaging content across owned channels, social media platforms, and online communities. This role will work closely with cross-functional teams to execute integrated marketing campaigns, strengthen brand awareness, and drive audience engagement through impactful content.

Key Responsibilities

Content Marketing

• Develop creative content ideas aligned with marketing objectives and brand positioning.

• Create, edit, and publish content across owned channels, social media platforms, blogs, and community groups.

• Support integrated marketing campaigns by producing content for product launches, promotions, and brand initiatives.

• Coordinate with designers, agencies, content creators, and other stakeholders to ensure timely content delivery.

Social Media

• Manage the company’s owned social media channels and content calendar.

• Coordinate content publishing across all communication platforms.

• Engage existing Timo social group by delivering product education and timely promotional updates.

• Collaborate with Marketing, Growth, Commercial, and Customer Service teams to support campaign execution.

Content Performance & Optimization

• Monitor content performance and engagement metrics.

• Collect insights and prepare monthly content performance reports.

• Continuously optimize content strategies based on audience behavior and campaign results.

Social Listening & Trend Analysis

• Monitor industry trends, competitors, and consumer insights.

• Identify emerging content opportunities and platform best practices.

• Recommend new content formats, creative concepts, and social media initiatives.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Multimedia Arts, or a related field.

• 2–4 years of experience in Content Marketing, Social Media, or Digital Marketing.

• Excellent copywriting and storytelling skills in Vietnamese; English proficiency is a strong advantage.

• Strong understanding of social media platforms and digital marketing trends.

Skills & Competencies

• Experience planning and managing content calendars.

• Strong project management and stakeholder management skills.

• Analytical mindset with the ability to interpret content performance data.

• Creative thinker with excellent communication and collaboration skills.

• Self-driven, proactive, and eager to experiment with new ideas and emerging platforms.

We’re especially excited to meet candidates who:

• Can perform basic video editing using tools such as CapCut, Premiere Pro, Canva, or similar software.

• Feel confident appearing on camera and creating short-form video content for platforms such as TikTok, Instagram Reels, or YouTube Shorts.

• Have experience collaborating with content creators, KOLs, influencers, or online communities.

• Familiarity with financial products such as loans, credit cards, savings, or digital banking is preferred

• Are passionate about experimenting with new content formats and social media trends.