PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 34 million property seekers to connect with almost 55,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.8 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 16 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, PropertyGuru Finance ; home services platform, Sendhelper ; a host of proprietary enterprise solutions under PropertyGuru For Business including DataSense, ValueNet, Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com ; PropertyGuru Group on LinkedIn

About PropertyGuru:

PropertyGuru is a leading PropTech company in Southeast Asia, dedicated to helping individuals and families find their dream homes. We are committed to innovation, customer satisfaction, and providing the best property-related services across our diverse portfolio, including PropertyGuru Finance and Send Helper.

Role Overview:

We are seeking a creative and experienced Senior Content Marketing Manager to join our team. This role requires a strong storyteller with a proven track record in developing engaging content for social media and website articles.

Key Responsibilities:

• Content Strategy: Develop and execute a comprehensive content marketing strategy that aligns with PropertyGuru’s overall marketing goals.

• Storytelling: Create compelling and engaging content that tells the PropertyGuru story and resonates with our target audience across various channels.

• Social Media Management: Oversee the creation and distribution of content for social media platforms, ensuring consistency in voice and brand messaging.

• Content Creation: Produce high-quality content, including blog posts, articles, videos, infographics, and social media posts, tailored to our audience’s interests and needs.

• Campaign Management: Plan, execute, and monitor content marketing campaigns to drive engagement, brand awareness, and lead generation.

• SEO Optimization: Ensure all content is optimized for search engines to improve organic search rankings and drive traffic.

• Analytics and Reporting: Track and analyze content performance metrics, providing insights and recommendations for continuous improvement.

• Collaboration: Work closely with cross-functional teams, including Design, Product, Sales, and Customer Service, to ensure cohesive and integrated content efforts.

• Industry Trends: Stay up-to-date with industry trends, emerging platforms, and best practices to keep PropertyGuru at the forefront of content marketing innovation.

Key Skills and Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Experience: Minimum of 7 years of experience in content marketing, with a strong focus on social media. Experience in real estate and online media is a plus.

• Storytelling: Exceptional storytelling skills with the ability to create compelling narratives that engage and inspire.

• Social Media Expertise: Proven experience in developing and executing social media content strategies.

• Content Creation: Strong writing, editing, and content creation skills with a portfolio of high-quality work.

• SEO Knowledge: Solid understanding of SEO best practices and experience optimizing content for search engines.

• Analytical Skills: Ability to analyze content performance data and generate actionable insights.

• Communication: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Industry Knowledge: Familiarity with the real estate industry and experience in online media is highly desirable.

At PG, every Guru is guided by our comprehensive development map, which includes:

Core Values
Own It & Deliver It; Respect & Care for Each Other; Have Fun & Celebrate Success
Push Beyond Good; Create What's Next

Leadership Traits
Engaging in Courageous Conversations; Embracing Continuous Learning; Fostering Creative Collaborations

PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative a learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.