PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.

Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being.

JOB DESCRIPTION

The Social Specialist at Batdongsan.com.vn is not a brief-execution role. You serve as the architect who builds and operates the brand’s entire social media ecosystem, spanning Owned Fanpage Development, Content Delivery, and Social Outreach.

We are looking for a partner who can independently propose plans, own content strategy, and leverage AI Tools to achieve breakthroughs in both speed and quality. Here, you stand on the shoulders of a giant, delivering free knowledge and expertise to millions of Vietnamese, helping them navigate their property journey with confidence: whether renting, buying, selling, or investing.

KEY RESPONSIBILITIES

CORE (BAU)

1. Owned Social Fanpage Development: Build Strong Brand Community

• Omni-channel Development: Plan and execute a development strategy for the Brand Community across all owned Social Fanpages of Batdongsan.com.vn.
• Community Growth: Build and grow a genuine user community. The goal is not just Views but quality engagement, brand affinity, and User Base growth.
• Collaborator Management: Directly recruit, train, and manage Content Collaborators while coordinating with relevant internal teams to deliver work on schedule. Ensure quality control and on-time delivery of all outputs.
• Sentiment Management: Monitor and selectively respond to community conversations. Establish Community Guidelines and an Escalation Protocol for handling sensitive communications.
• Insight Mining: Identify and synthesize community signals (trending topics, pain points, sentiment) to propose content improvements or product feature recommendations to the Product/Marketing teams.

2. Content Delivery: The Data-to-Content Translator

• Strategic Planning: Independently propose the Annual Content Direction and Quarterly Social Roadmap aligned with business objectives.
• Creative Hub: Act as the creative nucleus; support ideation and content production for Brand campaigns, Performance Marketing campaigns, and major company events.
• Data Simplification: Transform complex market reports and market intelligence into social-friendly, accessible, and highly educational content tailored to each audience segment (Renter, First-time Buyer, Investor, Agent).
• Brand Voice Guard: Ensure all content adheres to the brand’s Voice, Tone, and Mood.
• Actionable Reporting: Build automated periodic reporting dashboards focused on Insights and Action Plans, not just raw metrics.

GROWTH & EXPLORATION

3. Social Outreach

• Social Initiatives: Research and pilot new social activities aimed at growing organic Brand Love and nurturing a long-term prospect pipeline.
• Explore new channels, formats, or content distribution partners beyond the current owned ecosystem.
• Measure and evaluate the effectiveness of each initiative to decide whether to scale, pivot, or discontinue.

4. AI Explorer

• Proactively research, test, and propose new AI Tools across the entire workflow: from Ideation and Copywriting to Visual Production and Automated Reporting.
• Pilot New Formats: Experiment with AI-powered content formats (AI-generated video, interactive content) suited to real estate audience preferences.
• Knowledge Sharing: Build and share AI Workflows or Prompt Libraries to boost productivity across the Marketing team.

REQUIREMENTS

Must-have

• Experience: 2-4 years in a Social Media Specialist or Community Manager role. Must present a portfolio or case study demonstrating: (a) measurable results, (b) problem-solving approach, and (c) individual contribution to outcomes.
• Market Awareness: Strong knowledge, hands-on experience, or sharp insights into the Vietnam real estate market (buying, renting, and selling).
• Community Building: Proven experience building and growing a real community, not just managing a page. Case study must show what was done to improve engagement quality (beyond follower count) and how effectiveness was measured.
• AI-Driven Working Style: Proficient with AI tools in daily work. More importantly: a self-starter mindset to discover, test, and evaluate new tools for both workflow and content formats without waiting to be told.
• Strategic Mindset: Ability to think top-down from business objectives to execution plans. When asked “why this content direction,” able to answer with logic and data, not intuition or trends alone.
• Excellent Vietnamese writing: Versatile writing styles adapted to each platform and audience segment. No clichés, no copying tone from other brands.
• Data mindset: Able to read and interpret social. Uses data to justify content decisions and propose adjustments.
• Strong self-management skills and alignment with the following behavioral traits:
  • Groundbreaking: Proactively seeks out and experiments with new ideas without waiting to be assigned.
  • Urgency: Responds quickly to data signals and acts immediately when needed.
  • Results-Oriented: Every plan and proposal is backed by logic, evidence, and can be clearly justified.
  • United: Treats shared output as shared responsibility in cross-functional collaboration.
  • Service-Oriented: Always puts end-user benefit ahead of vanity KPIs.

Good-to-have

• Previous experience with a classifieds platform.
• Ability to independently produce short-form video for TikTok or Reels.
• Has previously piloted or proposed an AI-powered workflow or content format in a prior role.

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.

• Holistic rewards package covering your financial, physical & mental health.

• Multi-directional career development across all levels.

• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.
  
  

At PropertyGuru, you’ll be part of a Top Employers Certified* company that puts people at the heart of everything we do.