Key Responsibilities

• Consumer Segmentation: Develop and refine consumer segmentation to target consumers based on behavior, preferences, and lifecycle stage.

• Lifecycle Marketing: Design and implement full-funnel lifecycle marketing campaigns to optimize consumer engagement.

• Growth Hacking: Experiment with innovative growth tactics, A/B testing, and marketing automation to optimize conversion rates and consumer retention.

• Channel Management: Oversee and optimize performance across owned multi-channels (email, push notifications, SMS, in-app messaging) to enhance consumer engagement and conversion.

• Martech Strategy & Implementation: Leverage marketing automation tools and CRM systems to deliver personalized messaging and improve campaign efficiency.

• Performance Marketing Integration: Work closely with performance marketing team to align acquisition efforts with lifecycle initiatives for maximum ROI.

• Marketing Data Analytics: Track, analyze, and report on key performance metrics, using insights to optimize the customer journey and support refining marketing strategies.
  

Requirements

• Min. 2 years of doing Lifecycle Marketing for internet platforms.

• Proficient English communication skills.

• Strong problem solving, customer-centric mindset, data analysis and teamwork skills

• Proficiency in using consumer engagement, tracking and reporting tools, i.e., GA, Looker, Productsup, Braze.

• Cross-functional collaboration experiences with Product, Data and Marketing teams

• Strong project management skills and know how to manage lifecycle marketing roadmad campaign.

• Proactive, can-do attitude.