Lysto is leveling up the gaming industry by enabling “Growth for Games and Rewards for Gamers”. Lysto enables game studio growth through playtesting, acquisition and retention tools while gamers' find opportunities to play for rewards everyday.

If you're passionate about working at the intersection of game studios, gamers, and cutting-edge technology, Lysto is the place for you!

Location: Bangalore

Lysto’s on a mission to dominate the B2B gaming universe, and we need a savvy Brand Manager to join our team. Think you have what it takes to craft legendary content, drive epic lead generation, and strategize like a true marketing boss? From building our brand across digital realms to orchestrating game-changing offline events, we need someone who thrives on data-driven content marketing. If you're a marketing wizard (with a passion for gaming), grab your controller—let’s play!

Your core audience will be:

1. Game developers/ UI Developer (Smaller Studios)
2. Game Success Managers (Medium to Large Studios)
3. Game Marketers / Research Marketers (Medium to Large Studios)
4. Everyone at Lysto and within the gaming sphere.

Key Responsibilities:

Brand Building & Content Generation:

• Develop and execute a holistic content strategy that enhances brand visibility and engagement across digital platforms.
• Drive end-to-end marketing campaigns which are both feature and brand led.
• Manage content creation including blog posts, social media updates, newsletters, case studies, and whitepapers, ensuring alignment with brand messaging. Using AI is a big plus.

Offline Marketing & Strategic Planning :

• Lead the planning, execution, and management of offline marketing initiatives, including industry conferences, trade shows, and networking events.
• Develop and manage partnerships, sponsorships, and collaborations to enhance brand visibility and establish industry authority.
• Ensure seamless integration of offline and online marketing efforts to create a cohesive brand experience.

Data-Driven Marketing:

• Leverage analytics to track and optimize marketing campaigns, providing actionable insights to improve performance.
• Regularly report on marketing metrics, using data to inform and refine strategy.

Growth Marketing & Lead Generation:

• Develop and implement targeted lead generation campaigns to attract and convert high-quality leads.
• Collaborate with sales and product teams to align marketing efforts with business goals, driving customer acquisition and retention.

Cohort Analysis & Traffic Optimization:

• Analyze customer cohorts to identify patterns and opportunities for personalized marketing strategies.
• Implement tactics to boost website traffic, enhance user experience, and increase conversion rates.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 5+ years of experience in brand management, with a proven track record in both online and offline marketing, having handled marketing campaigns at scale.
• Strong background in content marketing and social media management.
• Data-driven mindset with experience in using analytics on LinkedIn, Instagram, Google, CRM tools etc to make informed marketing decisions.
• Expertise in lead generation and growth marketing strategies.
• Experience in planning and executing large-scale offline events and marketing campaigns.
• Excellent project management, communication, and interpersonal skills.