Amber Electric provides electricity plans based on wholesale energy pricing, with usage charges linked to market prices and a subscription-based service model. The company supports households with solar systems and home batteries by providing variable feed-in rates that reflect wholesale electricity values. Its SmartShift technology uses forecasts of household consumption, solar generation, and wholesale prices to automate battery charging, discharging, and grid exports. Amber Electric also offers smart electric vehicle charging through Amber for EVs, alongside tools for monitoring live and forecast energy prices. The company further supports energy management through its mobile app, which provides pricing information and battery control features for participating customers.